Digital Marketing Specialist CV Example
ROAS, CAC and funnel math — performance marketing where every claim carries its spend.
Performance marketing has no hiding place: every claim should carry its spend, its return and its attribution basis. This example is written the way a growth lead reads — budget first, blended and channel ROAS, the experiments that moved them — with honesty about attribution that builds rather than erodes trust.
Why this CV works
- Spend, ROAS and CAC appear together — the three numbers that let a growth lead calibrate every other claim.
- Scaling context ("CAC down 34% while spend up 60%") pre-empts the cheap-CAC-at-tiny-scale objection.
- The testing programme has volume and survivorship numbers, proving process over luck.
- Tracking-migration work signals technical durability as attribution gets harder.
The professional summary
Digital Marketing Specialist with 6 years managing AED 400K+/month across Google, Meta and TikTok for e-commerce and delivery apps. Holds blended ROAS at 4.2 on AED 4.8M annual spend, cut CAC 34% while scaling spend 60%, and runs a structured testing programme (19 winning creatives and 3 landing-page wins last year, all lifting CVR ≥15%). GA4 and server-side tracking literate.
Monthly spend, blended ROAS, CAC trend: state all three or the reader assumes the worst about the missing one. Then your testing cadence — it is what makes results repeatable.
Writing the work experience
Every performance claim carries its denominator (spend) and its condition (while scaling). Name attribution honestly; sophisticated readers reward it.
Turning duties into achievements
Skills on this CV
ATS tips for Digital Marketing Specialists
- Name each platform ("Google Ads", "Meta Ads", "TikTok Ads") — platform tokens are the primary filter.
- Include "ROAS", "CAC" and "PPC" — abbreviations are matched directly in performance ads.
- "GA4" is now its own hard filter — include it verbatim if you work in it.
ATS checks help identify potential compatibility issues, but employers and ATS platforms use different criteria — no template or score can guarantee an outcome.
Writing tips
- ROAS without spend is meaningless — always pair them.
- Winners-in-production ("19 creatives carry 70% of spend") beats tests-run counts.
- One infrastructure bullet (tracking, tagging) signals you will survive the next privacy change.
Frequently asked questions
Blended or channel ROAS on the CV?
Blended for the headline, channel detail for interviews. State which you are quoting — mixing them unlabelled is the fastest credibility loss.
How do I show CRO work if design built the pages?
Claim the hypothesis, test design and result; credit the build. Growth is a team sport and readers know it.
Are platform certifications worth listing?
They clear filters and cost little. Keep them below the numbers that actually persuade.
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